Georgia Roof Advisors

A family-owned roofing business that focuses on clients' trust.

PROJECT SCOPE

Website Design and Development

SEO

Employee Headshots

UX Facilitation

Social Media

CHALLENGE

Redesign GRA's site to reflect the quality of their work, and attract a new client base.

OUTCOME

A site that focuses on educating clients about quality roofing, and conveys honesty without sounding like a sales pitch. Harmony helped GRA focus their brand and reflect the high standard of their work in their website.

Starting with the Clients

Harmony's CEO, Susan Van Hemert, created an environment where James and Naomi felt comfortable talking about their business needs. Our UX Facilitation began with GRA telling us what their roofing business is, what it means to them, and what they want it to mean to their clients. From this starting point we organized and prioritized the messaging and goals for the new site.

Mind Mapping GA Roof Advisors

Initial Mind Mapping Session

Site Map GA Roof Advisors

Final site design based on notes, UX Facilitation, and mockups

Who is the ideal client?

Couples who don't have a lot of time to find a trustworthy roofer due to work and family obligations.

How GRA's site serves their clients:

GRA's site provides easily digestible information about their materials and process which quickly teaches clients about their roofing needs quickly. This means that one or both members of the household can explain what they need from a roofer without prior expertise. By becoming knowledgeable they can trust GRA to do the job right and for the right price.

Brand Attributes

Worthy of a client's time

Truthful

Educational

Positioning

Understanding GRA's brand became key in finding the right message. Naomi and James had already touched on it in a video which we picked up on in their UX discovery phase. GRA doesn't take the word "trust" lightly. However, it's almost impossible to say that without sounding untrustworthy. So we had to find a way to say it that always sounded genuine. The video conveyed the message in a simple statement: "It's about trust." And that was our jumping off point. We knew we had already been given the perfect presentation of their message. This statement is about understanding the importance of being true to your word. GRA had always operated this way, but just needed to put that message front and center. That's why it became a major part of their site header, and subsequent header messages reflected this unique point of view.

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